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Victoria Secret PINK "The Dog Days Are Back"
Purpose
Brand Revival Campaign
Roles
Creative Director • Photographer • Stylist • Designer • Copywriter
The Dog Days Are Back is PINK’s playful nostalgia-driven campaign celebrating cozy girlhood, friendship, and the return of iconic logo-era energy. It brings back the fan-favorite PINK dog as a symbol of fun, comfort, and community, making loungewear feel like a lifestyle again.
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